This project with Labatt was about capturing the scale and rhythm of a distribution hub that never stops moving. In pre-production, we mapped out a visual approach that would balance efficiency with humanity and planning shots that showed both the massive flow of product and the people who keep it running. On set, we leaned into dynamic camera movements, long lens compression, and cinematic details that revealed the energy of the operation.

The finished film highlights more than logistics - it shows pride, teamwork, and the unseen effort that keeps Labatt’s products moving from their centre to communities across the region.